Finding the Right Deals Before Stepping On-Site

30–50%

Time reduction

In identifying and qualifying opportunities

2–5 hrs

Saved per property

In underwriting and research workflows

1–2 wks

Faster evaluation

Cut per deal in early-stage evaluation cycles

2–3x

More qualified deals

High-conviction deals identified per market

The Challenge

Too much time on deals that would never trade

The team needed a platform that could:

Identify properties with a high probability of transacting
Provide reliable owner and portfolio insights
Deliver accurate, customizable comp analysis
Help prioritize which deals were worth visiting in person

The Solution

KeyBrain + KeyComps, built for acquisitions

After implementing Keyway's platform, 12ten changed how it identifies and evaluates acquisition opportunities, from first signal to site visit.

KeyBrain

AI-powered deal sourcing and owner intelligence. It analyzes owner behavior, portfolio patterns and market signals to surface properties likely to transact.

KeyComps

Custom comp analysis and pricing validation. Tailored comp sets, configured to 12ten's strategy, validate pricing and rent positioning.

Key Capabilities

High-probability sourcing

KeyBrain surfaces the right deals first, so the team starts with the best opportunities instead of hours of manual research.

Owner intelligence

Detailed owner profiles reveal historical activity and potential motivations to sell at the asset level.

Custom comp analysis

Configurable similarity parameters produce comp sets that reflect 12ten's investment strategy and market dynamics.

Data-driven visits

Armed with KeyBrain and KeyComps data, the team travels only to high-conviction deals.

Keyway has completely changed how we approach acquisitions. We are now able to identify the right opportunities faster, understand the owners behind them, and validate deals before ever stepping on-site. It allows us to focus our time on the deals that truly matter.

Luis Felipe San Martin

Managing Partner, 12ten

The Result

A more focused acquisition process, without adding headcount

12ten now identifies high-probability deals earlier, validates opportunities with stronger comp data and prioritizes site visits with confidence. Time once spent on low-conviction opportunities has been reallocated to deals with real potential.

Identify faster: surface high-probability deals earlier in the cycle
Understand owners: intelligence on who owns each asset and why they might sell
Validate before visiting: confirm deal quality with data before committing time on-site
A faster, more scalable acquisition strategy without increasing team size

Client

12ten, a multifamily investment firm

Team

Acquisitions

Product

KeyBrain and KeyComps

Workflow

Deal sourcing, owner intelligence and comp analysis